Students create successful buzz with dog’s story

Students in Dr. Anahit Armenakyan’s fourth-year marketing campaign were assigned to produce a buzz marketing campaign, one group of dog-loving marketers were successful enough to have their work picked up by the North Bay Nugget.
Students Zack Filipov, Rachel Domanico and Nicole Oshell created a short video for All Heart Pet Rescue, follows a homeless dog’s journey from rescue to adoption.  Their work created enough buzz to capture the attention of reporter PJ Wilson, who interviewed the students for a story in the paper.

You can read the story here.

You can watch the video the students created here.

You can watch all of the videos created by students in Dr. Armenakyan’s class, here.