Colour consistency is a vital part of an identification program. This logo will appear on a diverse range of materials – paper, wood, metal, plastic, glass, etc., and it will be difficult to control the colour variances from one product to another. Nipissing University, therefore, has set out these guidelines to aid in the proper execution of its identity.
|Value||Dark Blue||Light Blue||Dark Green||Light Green||Watercolour||Grey|
|Vinyl||Avery: Light Navy
3M: Light Blue
|Avery: Dark Green
3M: Dark Green
The colours indicated above are given in Pantone, Process colours, and are used when producing a paper product. When the application of colour is required on materials other than paper, match the colour to the Pantone colours.
When the logo appears on a white coated or uncoated background, and the opportunity is available for colour, apply Pantone 295 (blue) and Pantone 341 (green).
The RGB and Hexadecimal colours are provided for use on screen and for web respectively.
If only one colour is to be used, consider a one-colour with tint option as seen in the following sections of this manual. Discretion must be used when the logo is to be applied on a background other than white.
Please consult the Marketing & Communications department via email@example.com for assistance with colour options.