Dr. Nadeau nabs Outstanding Article

Congratulations to Dr. John Nadeau, associate professor and director of the School of Business, whose paper, The Future of Marketing Education: A Practitioner’s Perspective, has been selected as the Outstanding Article by the Journal of Marketing Ethics for 2013.The article, co-written with David Finch of Mount Royal University and Norm O’Reilly of the University of Ottawa, was initially published in the April 2013 issue of the Journal of Marketing Ethics.
Here is the article abstract:
Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on these data. Findings indicate that the top current priority for practitioners is knowledge related to areas associated with measuring return-on-investment and strategic marketing. Results also support that meta-skills are perceived as high priorities for improvement, including the ability to creatively identify, formulate, and solve problems; the ability to write in a business environment; and the ability to set priorities. Some of the areas identified as lower priority in this study included design-related skills, production, and merchandising. Suggestions for changes to marketing education, future research, and considerations for practitioners are provided.
Here is a link to the full article.